The Second Hallyu? : Taiwan’s Newfound Obsession with Korean Stars

In the last few months, Taiwan has shown a sudden interest in casting popular Korean stars as the main leads in Taiwanese dramas. Actually, more accurately, GTV, a Taiwan cable network that produces dramas, has suddenly decided in this marketing strategy, resulting in the casting of Korean celebrities as the main leads in the last three dramas that they’ve announced. Additionally (this is just a neat tidbit), all 3 of these dramas are drama adaptions of popular Japanese mangas. So now we’ve got truly an pan-Asian production: Taiwanese production company and drama, Korean actor/actress, Japanese anime plot.

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